# How do I promote my business through Wag!? > How do I promote my profile? Everything you need to get started is now available in the Wag! Pet Caregiver app. To promote your profile, open the Wag! Pet ... Source: https://support.wagwalking.com/en_us/how-do-i-promote-my-business-through-wag-pcg-ByuhSFNS9 Last updated: 2026-03-17T18:47:24.228Z #### The Wag! Pet Caregiver app is a powerful business management tool, providing several ways to promote and manage your pet care services and grow your business. Below, we'll explore the various promotional methods available both within the app and through other means, including how to access these options. #### # **Promote Your Business Using Wag!** #### Discover how to effectively use the resources within the Wag! Pet Caregiver app to market your pet care services. This guide outlines the specific in-app features and tools designed to help you attract new clients and promote your business. #### ## Refer Pet Parents #### You can earn a [**Referral Bonus**](https://support.wagwalking.com/en_us/what-are-referral-bonuses-pcg-ry8I6UU45) for every new Pet Parent you bring to the Wag! Platform once they complete their first service. When a new Pet Parent uses your personalized referral code, they will be logged as your referral and you will be added as their Preferred Caregiver, making it simple for them to book directly with you. _**Important!**_ _Be sure to direct new Pet Parents to apply this code to their “Wallet” before they book their first service to ensure you both get the referral bonus!_ #### ## Endorsements #### Endorsements are written statements from Pet Parents (including friends, family, and previous clients) that are displayed on your [**public profile**](https://support.wagwalking.com/is-my-profile-public-will-pet-parents-be-able-to-see-my-profile-pcg-BJYqV8A4q). While not required to use the Wag! Platform, collecting Endorsements is beneficial. They serve as valuable testaments to your pet care experience and enhance your credibility. When you first signed up as a Pet Caregiver, you may have been prompted to request 5 Endorsements. These initial endorsements help boost your profile and showcase your experience as you begin to build your business. As you gain experience and establish good relationships with Pet Parents on the platform, you can continue to request additional endorsements using your personalized link. #### ## Refer Caregivers #### Expanding the Pet Caregiver community by inviting your friends, family, or others to join the Wag! Platform as a Pet Caregiver offers significant advantages to you. More Caregivers often expands the client pool, as consistent and reliable services lead Pet Parents to share their positive experiences, attracting more business.  Building a network of trusted colleagues provides a valuable support system. Fellow Caregivers can provide you local recommendations for parking, walk routes, tips, and more. For instance, if you need to stop a recurring service, you can recommend another trusted Caregiver. Simply give the Pet Parent the Caregiver's profile link to easily book with them directly. You can also earn a [**Referral Bonus**](https://support.wagwalking.com/en_us/what-are-referral-bonuses-pcg-ry8I6UU45) once your Caregiver referral is approved to join the Wag! Platform and completes 3 paid services. _**Important!**_ _For a successful referral, the person you refer must use your personalized link when they access the Pet Caregiver signup page. If they sign up without using your unique referral link, the referral cannot be tracked and will not be applied later._ #### # **In-App Tools** #### Below, we'll review how to access the in-app tools to share and promote your Wag! Pet Caregiver profile. #### ## Referrals Menu #### Open the Wag! Pet Caregiver app: 1\. Navigate to the main menu (top left for Android) or tap "Account" (bottom navigation bar for iOS). 2\. Tap "Referrals." 3\. Choose from the available options to refer and promote your services: * Refer Pet Parents * Endorsements * Refer Caregivers ## Share Your Profile Link #### Open the Wag! Pet Caregiver app: 1\. Navigate to the main menu (top left for Android) or tap "Account" (bottom navigation bar for iOS). 2\. Tap “My Profile.” 3\. Tap on the share icon in the upper-right hand corner. 4\. Tap to copy, text, or select to send your link another way.  _**Please Note:**_ _For Pet Parents to view your profile and send you a direct booking request, your profile must be set to ‘Public’._  #### ## Request Endorsements #### Open the Wag! Pet Caregiver app: 1\. Navigate to the top left menu (Android) or tap "Account" on the bottom nav bar (iOS). 2\. Tap “My Profile.” 3\. Scroll down to "Reviews and Endorsements" and tap "Endorsements." 4\. Tap "Request more" on the banner. 5\. Tap "Request more" again. 6\. A text message should appear for you to easily share with your contacts to request their endorsement.  _**Please Note:**_ _To verify their identity, Pet Parents you invite to provide Endorsements must create a Wag! account using their mobile device, if they do not already have a Wag! account. Ensure they open the link on their mobile device and have the most up-to-date version of the Wag! app installed._ #### # **Other Ways to Promote** #### _**Please Note:**_ _The following platforms are third parties that are not officially affiliated with or endorsed by Wag!. Third-party platforms have their own terms of use, privacy policies, and other rules and guidelines, which may change over time and should be independently reviewed._ #### ## Nextdoor #### Nextdoor is a social platform for local communities, which is popular for business discovery and recommendations from neighbors. You can promote your pet care services on Nextdoor in two ways: **1\. As a Neighbor** (Personal Profile): Review [**Nextdoor’s Neighbor Help resources**](https://help.nextdoor.com/s/topic-page?topicName=Neighbor&language=en_US) to review their FAQs and adhere to their [**guidelines for business promotion via personal profiles**](https://help.nextdoor.com/s/article/Promoting-a-business-or-service-on-Nextdoor?language=en_US). **2\. By Creating a Business Page** (Business Profile): This allows neighbors to easily find and recommend your services. Refer to [**Nextdoor's Business Help resources**](https://help.nextdoor.com/s/topic-page?topicName=Business&language=en_US) for FAQs and their [**guidelines to verify and claim your business page**](https://help.nextdoor.com/s/article/Verify-your-business?language=en_US). _**Remember:**_ _Review_ [**_Nextdoor's verification requirements_**](https://help.nextdoor.com/s/article/Verify-your-business?language=en_US) _when claiming a business._ #### ## Google Business Profile #### A free [**Google Business Profile**](https://www.google.com/business/) promotes your service business on Google Search and Maps. You can link your Wag! Pet Caregiver profile directly to your business page. Creating and [**verifying your Google Business profile**](https://support.google.com/business/answer/2911778) boosts your online presence, [**helping potential customers find your pet care services on Google**](https://www.google.com/business/services/).  Visit [**Google's help center**](https://www.google.com/business/faq/) for more details. #### ## Google Ads #### [**Google Ads**](https://ads.google.com/home/how-it-works/) is a paid platform that can increase visitors and new clients to your Google Business Profile and [**Wag! Pet Caregiver public profile**](https://support.wagwalking.com/is-my-profile-public-will-pet-parents-be-able-to-see-my-profile-pcg-BJYqV8A4q). A Google Ads account allows you to advertise your pet care services (e.g., dog walking, sitting, boarding) in search results.  Review the [**Google Ads FAQs**](https://www.google.com/business/faq/) for more on advertising and pricing. # **FAQs** ## What happened to the "Promote your profile" feature? #### You may remember a feature called "Promote your profile." This was designed to boost the visibility of Pet Caregivers who were new or had an active subscription, placing their profiles higher in search results and prioritizing them for ASAP service requests. Previously, new Pet Caregivers received a free 6-month trial, after which a paid subscription was available. However, we are no longer offering new subscriptions for this feature at this time. #### ## Wasn’t there a personalized flyer I could download and print off to post in my community? #### While we previously offered a downloadable, printable flyer in the Wag! Pet Caregiver app, we've updated our promotional tools to better align with the digital age and the needs of the Wag! Community. Instead of flyers, you can now use a personalized referral code as an easy way to refer new Pet Parents to Wag! or by using your custom link to easily share your Wag! Pet Caregiver profile. #### ## Do my endorsers need to pay to endorse me? #### No, endorsers are not required to pay to leave an endorsement. While there are paid options for an enhanced “Super” or “Ultimate” endorsement, a standard endorsement can be provided cost-free. #### # **Related Resources** #### For additional assistance and information, please refer to the following related resources: ####   [**What are referral "bonuses"?**](https://support.wagwalking.com/en_us/what-are-referral-bonuses-pcg-ry8I6UU45) ####   [**Is my profile public? Will Pet Parents be able to see my profile?**](https://support.wagwalking.com/is-my-profile-public-will-pet-parents-be-able-to-see-my-profile-pcg-BJYqV8A4q)